GBP Report Generator
Upload your export → instant client-ready report
Expected columns from Looker Studio / Gladior:
Date
Impressions Search
Impressions Maps
Call Clicks
Direction Requests
Website Clicks
Total Actions
Total Impressions
๐ CSV / Excel
๐ Google Sheets
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Supports CSV (.csv) and Excel (.xlsx) exports from Looker Studio
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GBP Performance Report
Total Impressions
i
How many times your business listing appeared in Google Search or Maps results during this period. Higher = more visibility.
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Total Actions
i
The total number of times people took an action on your listing — including calls, direction requests, and website clicks.
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Call Clicks
i
How many times someone clicked the "Call" button on your Google listing. Each click is a potential new customer reaching out directly.
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Direction Requests
i
How many times someone asked Google Maps for directions to your business. A strong signal of purchase intent — they're planning to visit.
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Total Impressions over time
i
Daily trend of how often your listing appeared in Google Search and Maps. Spikes often indicate seasonal demand or recent posts/updates on your profile.
Actions over time
i
Daily total of customer actions (calls + directions + website clicks). Tracks how often your listing converts views into real engagement.
Impressions breakdown
i
Shows where your listing was seen — in Google Search results or on Google Maps. Both matter, but Maps impressions often signal higher purchase intent.
Search
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i
Times your listing appeared in Google Search (e.g. "landscaping near me").
Maps
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i
Times your listing appeared on Google Maps. Users here are often actively looking for a nearby business to visit.
Total
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Customer actions
i
These are the most valuable metrics — they show people who went beyond just seeing your listing and actually did something.
Website clicks
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i
Clicked through to your website from your GBP listing. Often the first step toward a quote or booking.
Call clicks
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i
Tapped the Call button on your listing. Direct phone contact — high-intent lead.
Directions
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i
Requested directions to your location via Google Maps. Shows intent to visit in person.
Total actions
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Search vs Maps split
i
The proportion of your impressions from Google Search vs Google Maps. A higher Maps share often means strong local SEO and proximity ranking.
