Not knowing where the client moved services to is a big blind spot. Knowing where they went gives you insight into pricing, service gaps, or messaging you can fix.

Here are 4 short, natural ways your PMs could ask that question — phrased to make customers feel comfortable and less defensive, so they’re more likely to share:

 Option 1 — Casual and curious

“No worries at all — just so we understand how we compare, do you mind sharing which company you decided to move forward with?”

         Why it works: Feels like genuine curiosity, not sales pressure.

 Option 2 — Empathetic and professional

“I totally understand — just for our internal notes, could you tell me which company you chose? It helps us improve what we offer.”

          Why it works: Frames it as a quality-improvement question, not judgmental.

 Option 3 — When they sound hesitant

“That’s completely fine, we’re just trying to learn what people are looking for these days. Who did you end up going with, if you don’t mind me asking?”

          Why it works: Gives them permission to say it casually, reduces resistance.

 Option 4 — Direct but polite

“Got it — and who will be handling your site or marketing moving forward?”

  Why it works: Simple, businesslike wording that feels like part of standard offboarding.